making your mark digitally
CHECKING OUT THE MARKET
Checking out what other clubs or organisations do with their social media can be a useful tool to help you enhance your own digital presence.
By finding out what they don’t do, it could help you to fill in a much-needed gap in the market. Knowing what works for them could be an opportunity to replicate this on your own channels but with your own club story, your brand.
YOUR CURRENT DIGITAL PRESENCE
Our modern society seeks answers to queries or problems through digital means, such as search engines like Google, through websites or via social media. There are a number of ways your club can have its own digital presence, read our resource to find out more.
YOUR FUTURE DIGITAL PRESENCE
Ensuring that your club is continuing to maximise the right social media channels to share your values, services, target audience and ambitions is key. Assessing this on a regular basis will help ensure that your digital presence is up to date and relevant.
CHECKING IN ON YOUR OWN SOCIAL MEDIA
By having a better understanding of your own social media data, your club will be able to make better decisions as to how to maximise their use of each channel. This in turn will help you to better connect and engage with your audiences.
PLAN OF ACTION
What it is
A plan will help you highlight the steps needed to help turn your club ambitions into reality.
Why it matters
By having a plan of action you can be clear on what you want to achieve and how you are going to achieve it. Once your plan is set you can enlist the support of others to help you achieve your goals.
YOUR CLUB, YOUR BRAND
What it is
Every club is unique and will have a story to tell. By being clear on who you are and what you do it will help you build a brand people can connect with.
Why it matters
By having a brand that people trust, will help instil a lifelong affinity with members, partners and the wider community which will in turn aid the club’s growth and sustainability.
MAKING YOUR MARK DIGITALLY
What it is
Gone are the days of accessing football on a weekend. Clubs can engage with their members continuously, and having a digital presence will enable this to happen.
Why it matters
Our modern society is built around a digital world and if your club does not have a digital presence you could be missing out on exposure, connectivity and partnerships.
MARKETING METHODS
What it is
Communications with your members and future audiences can vary from the more traditional newsletter to the more modern story shared via social media.
Why it matters
Understanding the variety of marketing methods will enable you to best connect with your audiences and help share those all important messages.
SOCIAL MEDIA
What it is
Social media is a tool you can use to promote your club. There are a variety of platforms with different features and functions, helping you to connect with your audiences.
Why it matters
By having a social media presence it can help enhance your visibility and exposure to a much wider audience.
KEEPING EVERYONE SAFE
What it is
Following best practice and keeping up to date with changes that are made to rules and regulations, both inside and outside of football, will help keep your club safe in an online environment.
Why it matters
Gone are the days of accessing football only on a weekend. You can now engage with your members continuously and having a digital presence will help you with this.