YOUR CLUB, YOUR BRAND
YOUR CLUB,
YOUR BRAND
With so many clubs in Wales it is important to determine what makes you unique and more importantly why new audiences should connect with your club. We know that your bread and butter is the football itself. Your brand should begin to tell the story about your club. The reputation you have built and your presence in the local and football community can be shared through your brand and identity. Being able to share this and connect with your current and future members, the wider community and future funders or sponsors is important.
SHARING YOUR STORY
Story telling helps you share your vision and values, not just to your members but new audiences too. By sharing who you are, why you exist and what you are trying to achieve, people can begin to connect with you.
PLAN OF ACTION
What it is
A plan will help you highlight the steps needed to help turn your club ambitions into reality.
Why it matters
By having a plan of action you can be clear on what you want to achieve and how you are going to achieve it. Once your plan is set you can enlist the support of others to help you achieve your goals.
YOUR CLUB, YOUR BRAND
What it is
Every club is unique and will have a story to tell. By being clear on who you are and what you do it will help you build a brand people can connect with.
Why it matters
By having a brand that people can trust and connect with, will help instil a lifelong affinity between members and the club to encourage growth and sustainability.
MAKING YOUR MARK DIGITALLY
What it is
Gone are the days of accessing football on a weekend. Clubs can engage with their members continuously, and having a digital presence will enable this to happen.
Why it matters
Our modern society is built around a digital world and if your club does not have a digital presence you could be missing out on exposure, connectivity and partnerships.
MARKETING METHODS
What it is
Communications with your members and future audiences can vary from the more traditional newsletter to the more modern story shared via social media.
Why it matters
Understanding the variety of marketing methods will enable you to best connect with your audiences and help share those all important messages.
SOCIAL MEDIA
What it is
Social media is a tool you can use to promote your club. There are a variety of platforms with different features, functions and audiences that you can explore.
Why it matters
By having a social media presence, it can help enhance your visibility and exposure to a much wider audience, typically taking less time, effort and finances.
KEEPING EVERYONE SAFE
What it is
For clubs to benefit safely from the online environment, it is important they follow best practice and keep up to date with changes that are made in and around data, social media and technology.
Why it matters
It is everyone’s responsibility to ensure that members are kept safe both on and off the pitch, by doing things right you will continue to ensure that a safe environment is created for everyone.