marketing & communications


We currently live in a world where everyone is fighting for our time and attention, with football being no exception. 

Today, there is a much greater emphasis on digital marketing and communication due to the ease of access to platforms and the wide reach they offer. However, there is still a place for traditional marketing to be explored and used.

There are several ways you can raise awareness of your club, by promoting who you are, what you do and where you want to go, this will all encourage new audiences to get involved. Marketing your club in the right way, to the right audience can make all the difference.


Throughout this section, we help you explore the variety of ways in which you can market your club to new audiences and keep the communication live with your existing members. Agreeing what you want to say and who you want to say it too are the first steps in helping you determine which methods will bring the most benefit.  

Getting it right can be hard, so don’t be alarmed if your first marketing attempt doesn’t bring the outcomes you had hoped for. We have provided you with a series of useful tools and guides to help you in this area. 

Remember, it can and will take time to understand your existing and new audiences and their preferences on how to connect with you, so stick at it and keep showcasing and sharing who you are, what you do and where you are going.