marketing & communications
importance
We currently live in a world where everyone is fighting for our time and attention, with football being no exception.
Today, there is a much greater emphasis on digital marketing and communication due to the ease of access to platforms and the wide reach they offer. However, there is still a place for traditional marketing to be explored and used.
There are several ways you can raise awareness of your club, by promoting who you are, what you do and where you want to go, this will all encourage new audiences to get involved. Marketing your club in the right way, to the right audience can make all the difference.
FINDING WHAT’S RIGHT FOR YOU
Throughout this section, we help you explore the variety of ways in which you can market your club to new audiences and keep the communication live with your existing members. Agreeing what you want to say and who you want to say it too are the first steps in helping you determine which methods will bring the most benefit.
Getting it right can be hard, so don’t be alarmed if your first marketing attempt doesn’t bring the outcomes you had hoped for. We have provided you with a series of useful tools and guides to help you in this area.
Remember, it can and will take time to understand your existing and new audiences and their preferences on how to connect with you, so stick at it and keep showcasing and sharing who you are, what you do and where you are going.
Volunteers
What it is
Grassroots football across Wales is led by an army of volunteers, each giving up time to support tens of thousands to play football within their local community.
Why it matters
Without volunteers our game simply wouldn’t happen. So it is important to find out what can be done to help share the load and encourage everyone to lend a helping hand.
Facilities
What it is
A great facility will provide a foundation to allow the game and the community to grow together, stronger. Providing a safe place to play can enhance the lives and wellbeing of the local community.
Why it matters
Making sure pitches and facilities are of good quality and accessible all season, holds huge importance to the development of the game and the wellbeing of the local community.
Community Engagement
What it is
Football has an extraordinary power to reach out and touch the lives of many more than just those within its own community.
Why it matters
It can offer cross-cultural collaboration, a safe place to develop and grow and the ability to celebrate diversity and promote equality.
Marketing & Communications
What it is
Exploring different ways to market your club to existing and new audiences can help you stay engaged and connected.
Why it matters
It’s important to be aware of the ever evolving communication methods and how to best use the platforms available.
legal & Governance
What it is
Gain a better understanding of the different legal structures and ways to implement good governance available to clubs of all shapes and sizes.
Why it matters
Building the correct foundations and operating in the best interest of your club and the community can help you grow, develop and sustain.