MARKETING METHODS
EXPLORING DIFFERENT MARKETING METHODS
There are a number of ways you can market your club, from the more traditional methods such as posters and attending community events to digital methods such as location-based marketing and blogs. Finding out which methods work for your club, your budget and your audiences is key.
HOW MARKETING can help you GENERATE INCOME
Every club is exploring ways in which they can generate some extra funds. Check out how by using a variety of different marketing methods you can promote who you are, what you do, but also the services you offer.
PLAN OF ACTION
What it is
A plan will help you highlight the steps needed to help turn your club ambitions into reality.
Why it matters
By having a plan of action you can be clear on what you want to achieve and how you are going to achieve it. Once your plan is set you can enlist the support of others to help you achieve your goals.
YOUR CLUB, YOUR BRAND
What it is
Every club is unique and will have a story to tell. By being clear on who you are and what you do it will help you build a brand people can connect with.
Why it matters
By having a brand that people can trust and connect with, will help instil a lifelong affinity between members and the club to encourage growth and sustainability.
MAKING YOUR MARK DIGITALLY
What it is
Gone are the days of accessing football on a weekend. Clubs can engage with their members continuously, and having a digital presence will enable this to happen.
Why it matters
Our modern society is built around a digital world and if your club does not have a digital presence you could be missing out on exposure, connectivity and partnerships.
MARKETING METHODS
What it is
Communications with your members and future audiences can vary from the more traditional newsletter to the more modern story shared via social media.
Why it matters
Understanding the variety of marketing methods will enable you to best connect with your audiences and help share those all important messages.
SOCIAL MEDIA
What it is
Social media is a tool you can use to promote your club. There are a variety of platforms with different features, functions and audiences that you can explore.
Why it matters
By having a social media presence, it can help enhance your visibility and exposure to a much wider audience, typically taking less time, effort and finances.
KEEPING EVERYONE SAFE
What it is
For clubs to benefit safely from the online environment, it is important they follow best practice and keep up to date with changes that are made in and around data, social media and technology.
Why it matters
It is everyone’s responsibility to ensure that members are kept safe both on and off the pitch, by doing things right you will continue to ensure that a safe environment is created for everyone.