supporting volunteering

Grassroots football across Wales is led by an army of volunteers, each giving up time to support tens of thousands to play football within their local community. We know that volunteers face many challenges and that it is becoming more difficult to recruit new volunteers to help with running your clubs. The FAW Trust has developed Clwb Cymru to provide resources to help volunteers make their lives easier, and ensure that we can together sustain and develop a thriving volunteer community and grassroots game for the future.

Volunteering has been changing over a number of years, and there is growing evidence that the Covid-19 pandemic has accelerated this shift with a decline in formal, long-term volunteering to a more short-term and informal volunteering participation. However, this has the potential to be a great opportunity for grassroots football.


Volunteers are the ones who make football happen. Football would not be possible without them.

Aled Lewis, Head of Football Development, FAW Trust


A recent Sport Wales survey showed there is currently around 10 per cent of people in Wales who are volunteers in sport (2016-17 national survey for Wales). That number could soon treble as 30% of adults who took part in a survey into exercise habits during lockdown said that they are likely to volunteer within the next 12 months to support sport and physical activity in Wales, providing a huge opportunity for your club to attract more volunteers.

Further to this, the rapid rise of mutual aid groups and neighbours helping neighbours has revealed the desire for people to participate in civic life, often in small one-off tasks. This is a great time to renew and refresh your volunteering offer and clubs may need to consider this shift and adapt their approach to volunteering accordingly.

the volunteer ecosystem

Our Volunteer Ecosystem has been created to help you consider all elements of volunteering, from how you share messages and stories to attract audiences to how you ensure that football volunteers feel valued and rewarded.

There is no silver bullet when it comes to building and maintaining a thriving volunteer workforce in football. Instead, there are many component parts that make up the volunteer ecosystem and these parts must be developed, curated, and sustained.

ecosystem definitions

The support in place to help volunteers in their roles


The message and stories we tell to attract audiences into volunteering


Where and how we communicate with potential volunteers

Train & Develop

How we support volunteers in order to meet both their and football’s goals


How we work to keep hold of our volunteers and make a difference to their lives


How we ensure that football volunteers feel valued and rewarded


Who we get the message out to and how we reach them

how to use the ecosystem

You are encouraged to use the volunteer ecosystem approach to review your club’s current status across each of the component parts of the framework, considering what works well within your club and what challenges you face. This process will help to identify your club strengths and focus areas for development. A series of questions have been provided here to support in this process.

The FAW Trust is developing a range of resources to support clubs across each phase of the volunteer ecosystem. Navigate through the component parts of the volunteer ecosystem to find useful resources and case studies to support your club’s volunteering.