PLAN OF ACTION
DEVELOPING A STRATEGY
By having a strategy your members, partners, stakeholders and the wider community will be clear on your long term ambitions and the goals you are trying to achieve.
Setting out your vision and sharing this outside of your football family could open up the doors to partners and other organisations reaching out to land a hand. Your strategy should be a longer-term plan, supported by smaller ‘game plans’.
CREATING A GAME PLAN
The game plan will specifically outline what is required to meet the set goal or objective within the overall strategy. Having smaller plans which can be worked through and adopted by other members within your club can help share the load and support you in meeting the strategy objectives.
PLAN OF ACTION
What it is
A plan will help you highlight the steps needed to help turn your club ambitions into reality.
Why it matters
By having a plan of action you can be clear on what you want to achieve and how you are going to achieve it. Once your plan is set you can enlist the support of others to help you achieve your goals.
YOUR CLUB, YOUR BRAND
What it is
Every club is unique and will have a story to tell. By being clear on who you are and what you do it will help you build a brand people can connect with.
Why it matters
By having a brand that people trust, will help instil a lifelong affinity with members, partners and the wider community which will in turn aid the club’s growth and sustainability.
MAKING YOUR MARK DIGITALLY
What it is
Gone are the days of accessing football on a weekend. Clubs can engage with their members continuously, and having a digital presence will enable this to happen.
Why it matters
Our modern society is built around a digital world and if your club does not have a digital presence you could be missing out on exposure, connectivity and partnerships.
MARKETING METHODS
What it is
Communications with your members and future audiences can vary from the more traditional newsletter to the more modern story shared via social media.
Why it matters
Understanding the variety of marketing methods will enable you to best connect with your audiences and help share those all important messages.
SOCIAL MEDIA
What it is
Social media is a tool you can use to promote your club. There are a variety of platforms with different features and functions, helping you to connect with your audiences.
Why it matters
By having a social media presence it can help enhance your visibility and exposure to a much wider audience.
KEEPING EVERYONE SAFE
What it is
Following best practice and keeping up to date with changes that are made to rules and regulations, both inside and outside of football, will help keep your club safe in an online environment.
Why it matters
Gone are the days of accessing football only on a weekend. You can now engage with your members continuously and having a digital presence will help you with this.