COMMUNICATION
CLEAR & CONSISTENT COMMUNICATIONS
Consistent and clear communication will help to establish clarity, raise awareness, and build loyalty. It can help you to build and strengthen relationships whilst increasing engagement with members and wider audiences. Without consistent and clear communication your club may struggle to achieve the ambitions and goals outlined.
MEANINGFUL ENGAGEMENT
There are a variety of reasons why you may want to engage with local individuals, stakeholders and the wider community. It may be to gather thoughts and views on a new initiative or project. Perhaps it is to gain a better understanding of who is on your doorstep and who may have different skill sets that you are missing or could benefit from in the future. Or it may simply be to remain as transparent as possible about who you are as a club and what you do.
STRUCTURE
What it is
An appropriate structure which helps your club operate in the right way with the right people.
Why it matters
Having appropriate structures will support better decision making, win confidence in members, partners and stakeholders and help you achieve your ambitions.
PEOPLE
What it is
Clubs do not run without people. Widening your reach of individuals from different backgrounds, communities and skill sets can strengthen your club whilst demonstrating you are a club for all.
Why it matters
Having people who have diverse skill sets, experiences and backgrounds can help enable good decision-making, show representation of your wider audience and win confidence in members, partners and stakeholders.
COMMUNICATION
What it is
Providing consistent, relevant and transparent communications to members, stakeholders and the wider community.
Why it matters
Sharing key information about your club is a great way of letting people know what you’re up to.
POLICIES
What it is
Having a series of guidelines can ensure that everyone keeps on track and the club remains compliant both within the football world and in wider society.
Why it matters
Understanding your responsibilities, complying with laws and regulations and following appropriate guidelines will ensure things are done correctly and you instil trust with members, partners and stakeholders.