Consistent and clear communication will help to establish clarity, raise awareness, and build loyalty. It can help you to build and strengthen relationships whilst increasing engagement with members and wider audiences. Without consistent and clear communication your club may struggle to achieve the ambitions and goals outlined.


There are a variety of reasons why you may want to engage with local individuals, stakeholders and the wider community. It may be to gather thoughts and views on a new initiative or project. Perhaps it is to gain a better understanding of who is on your doorstep and who may have different skill sets that you are missing or could benefit from in the future. Or it may simply be to remain as transparent as possible about who you are as a club and what you do.