
club assets
identifying your club assets
Before you begin to connect with the community it’s important to take some time to think about your own clubs’ assets and how you can use these to not only form connections, but to add to the collective community assets.
When looking at your assets, consider the whole club. From the work which goes on, on the pitch involving players, volunteers and spectators. To what you do away from the pitch such as fundraising or working closely with a local institute.

SHARING YOUR CLUB ASSETS
The ‘More than a Club’ insight page has been developed to help you pinpoint your club assets and communicate easily to new and existing members, stakeholders and groups, enabling them to learn more about your club.
more than a club
The insight page can be a great way to update your current members on the clubs progression and development. It can also act as a promotional tool, showcasing to new partners, organisations and individuals what you are about and more importantly what role you play within the community.
CLUB ASSETS CASE STUDY
All clubs have a story. It is about connecting and learning how they utilise their club assets.
club assets
What it is
Every club has different strengths and assets – knowing what your club does well will help you when connecting with your community.
Why it matters
By identifying your strengths and using them as the driving force for change, you will engage better with your community.
discovering your local community
What it is
Knowledge of the makeup of your community can be gained through awareness of different individuals, organisations and groups in the local community.
Why it matters
Knowing what or who you have around you and your club can help to identify different opportunities available to explore.
developing meaningful Engagement
What it is
It is key to develop an environment of engagement through transparency, open mindedness and conversation.
Why it matters
Connecting with the local community can help share ideas, build understanding, and create networks that benefit both club and community.
welcoming the community
What it is
Who do you want to welcome and why? Knowing this will help your club to reach out and welcome your community.
Why it matters
Opening your doors and inviting your community to visit, can help show that you are more than just a club.